Web Content
Interactive experiences, web pages, emails - these are all ways your web content can provide thought leadership and a little personality.
Blue Cross NC Fast Facts Experience
Research Triangle Regional Partnership Web Pages
Blue Cross NC Plan Management Email
Family Heart Foundation Newly Diagnosed Page
Blue Cross and Blue Shield North Carolina Fast Facts
When the COVID-19 pandemic hit, I tried to consider the quickest way to cut through the noise and get critical information to Blue Cross NC members. Through collaboration with a designer, we were able to provide the audience with a “5 Fast Facts” interactive experience that would help them stay safe and healthy.
Client: Blue Cross and Blue Shield of North Carolina | Role: Writer
Research Triangle Regional Partnership Web Pages
The goal of the Research Triangle Regional Partnership (RTRP) is to entice and encourage executives to bring their business to our region. As more and more industries are attracted to this region, the Partnership seeks to add more informational content to its website. That’s where I come in. I have collaborated with the RTRP team to create web content including:
Client: Research Triangle Regional Partnership | Role: Writer
Client: Blue Cross and Blue Shield of North Carolina | Role: Writer
Blue Cross and Blue Shield of North Carolina Plan Management Email
Each year Blue Cross NC launches a campaign to provide touchpoint communications with their members under their individual under 65 plans. This email is an example of one of those touchpoints encouraging members to learn more about the benefits available to them.
Client: The Family Heart Foundation | Role: Writer
The Family Heart Foundation Newly Diagnosed Website
The Family Heart Foundation is a research and patient advocacy organization offering support to people with familial hypercholesterolemia (FH) and/or high lipoprotein(a), or Lp(a). When someone finds out they have one (or both) of these conditions it can be very scary and overwhelming. I created the content for this page as a starting point for the newly diagnosed - a place where they’ll find encouragement, comfort, and education. View the whole page here.